StarCraft II: Social Commerce
Working in close conjunction with Liquid Advertising, ActiVision Blizzard, PayPal and a strategic tech partner, I conceptualized and managed the development of the StarCraft II – Heart of the Swarm social commerce R&D initiative.
Are we set on a course of self-destruction? Our species sits at a crossroads in our social evolution that will either take us to the brink of annihilation, peering into the jaws of Hades with world-wide chaos so climactic that it will make an eternity of torture at the hands of Satan and all his little minions seem like a day at the seaside—or, if we can stop bickering and realize the oneness of the human race (i.e. get over our pettiness, bigotry and pathetic prejudices), create the elusive technologically driven utopia we were sold as kids. Staring down the barrel of global warming, one has to ponder what the future holds. What are the implications for us thirty to forty years from now? How will that affect our kids, our livelihoods?