Lexus: CT200h Launch Campaign
Having outperformed client expectations with the LFA campaign, I was brought back in to handle the online launch of Lexus’ flagship luxury hybrid, the CT200h. Working with Walton Isaacson, I led the ideation, creation and build of the rich media ads, event registration sites, and multiple, pan-demographic mobile websites (general market, African American and Hispanic).
MTV & AT&T: Back-Flip
I led conceptualization, R&D, development, tech strategy and publisher integration on a series of VoIP rich media demos that MTV used to pitch, as part of a media offering, to numerous advertisers from AT&T to Toyota. During the R&D cycle, we tested and eliminated numerous third-party VoIP providers due to security or quality issues, until we had a fully baked product. With each iteration, a focus group was conducted to test functionality, consumer reaction and likelihood of engagement.