Posts Tagged ‘MySQL’

Clorox Kingsford


Kingsford: Game Day Grill Check

Provided end-to-end consultancy to Tribal DDB and Clorox, working directly with Clorox’s CTO on the integration of the platform with Kingsford’s site and “Mercle” data warehouse. Consultancy on feasibility, functionality, UX\UI; developing prototypes; and testing capabilities to manage time as effectively possible.

Lexus CT200h

Lexus CT200h

Lexus: CT200h Launch Campaign

Having outperformed client expectations with the LFA campaign, I was brought back in to handle the online launch of Lexus’ flagship luxury hybrid, the CT200h. Working with Walton Isaacson, I led the ideation, creation and build of the rich media ads, event registration sites, and multiple, pan-demographic mobile websites (general market, African American and Hispanic).



MTV & AT&T: Back-Flip

I led conceptualization, R&D, development, tech strategy and publisher integration on a series of VoIP rich media demos that MTV used to pitch, as part of a media offering, to numerous advertisers from AT&T to Toyota. During the R&D cycle, we tested and eliminated numerous third-party VoIP providers due to security or quality issues, until we had a fully baked product. With each iteration, a focus group was conducted to test functionality, consumer reaction and likelihood of engagement.

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