VOLKSWAGEN: Kraftwerk at MoMA
Working in close partnership with Deutsch LA, I played a pivotal role in the launch of the world’s first branded animated GIF contest for one of the world’s coolest bands, Kraftwerk. VWGIFAway.com was a ticket giveaway for the Kraftwerk Retrospective at MoMA in NYC, launched in response to the crash of the MoMA ticketing site.
Kingsford: Game Day Grill Check
Provided end-to-end consultancy to Tribal DDB and Clorox, working directly with
Clorox’s CTO on the integration of the platform with Kingsford’s site and “Mercle” data warehouse. Consultancy on feasibility, functionality, UX\UI; developing prototypes; and testing capabilities to manage time as effectively possible.