My work is a mix of creative and conceptual development, technological development (concept, architecture, design, dev management), marketing and business management. Understanding the jargon and intricacies of design, development and business management has allowed me to lead the development of groundbreaking marketing campaigns, apps and platforms for global brands and startups alike.

Everything starts with a simple kernel: What are we trying to achieve? This is followed closely by, what is the metric for success?
These simple principles guides all my work.

Here are some of examples of past achievements, large and small…

BP Rebrand and Website

Branding and Web Design

One of my very first design and web dev jobs was contracting for Grey Dark in London (2000-2001) on the rebrand and web launch. The site remained almost unchanged until 2019, making it the longest running piece in my portfolio.

Illusio Imaging – AR App and Platform

App and Platform Design

Illusio Imaging is a groundbreaking AR platform that helps plastic surgeons show breast augmentation patients what their surgery results will look like—before the surgery. In addition to helping the patient visualize results, it greatly reduces repeat surgeries due to unfulfilled expectations. I designed both the patient and surgeon iPad applications, as well as the surgeon admin and analytics platform. The app went on to win several awards including the 2016 Frontier Tech Showdown award for Augmented Reality.

VW/Kraftwerk – VW GIFAway

Web Dev, Guerrilla Marketing

I was brought in by Deutsche in the eleventh hour as a fixer to build a microsite platform for VW and save a Kraftwerk concert at MOMA NY from failure. The mad rush was caused by the crash of the MOMA ticketing site when the concert was announced, leaving organizers scrambling for a solution. In a mere five days, I, a single developer and the creative team at Deutsche devised, built and deployed a sweepstakes platform capable of handling over one million unique users a day. The site was a huge success and went on to win several awards, including the 2013 Ex Award for Best PR stunt.

Square Enix – Hitman-Hitboard

Experiential Marketing

The Hitman-Hitboard was an experiential marketing device devised for the launch of the Hitman movie. Attendees of E3 and Comic-Con were lured to an innocent-looking kiosk to obtain showtime/location info and take a quick selfie—none of them were counting on a surprise run-in with the hitman himself!

Working with Liquid Advertising, I conceptualized and built an IoT-driven air gun system using common plumbing parts from Home Depot. The air guns were concealed in the speaker cabinets, blasting users with air and the sound of gunfire as bullet holes appeared on the screen in front of them, creating an immersive experience that garnered rave reviews from attendees.

Lexus - 360 Video Booth

Experiential Marketing

Developed for the James Beard Awards, the 360 photobooth let attendees take a 360 video-selfie they could share on social media. I developed the IoT tech to trigger the rotation of the robotic arm, the iPad application for triggering the rotation and the application for sharing on social media.

CA Technologies – Booth Experience

Experiential Marketing

Another experiential piece, the CA Technologies booths for RSA and Mobile World Congress 2014 was a massive transmedia undertaking with dozens of digital touchpoints ranging from large-screen video messaging to content-heavy interactive information kiosks and quiz applications. I managed every facet from design and development of all digital and motion graphics assets. 

Toyota – Digital Transformation

Digital and Agile Transformation

While managing the webdev account I helped shape the vision and content strategy of the Toyota site by working with the agency of record (Saatchi) and pushing for innovation and user experience best practices that resulted in the smoothest and best-performing pages to date, along with a 40-point JD Power score lift.

Dignity Health - Heartbeat Symphony

Web and Mobile Innovation

Starting life as a passion project leveraging the heartbeats of their hospital staff to create a musical composition, the Heartbeat Symphony rapidly morphed into a large scale consumer experience that would go on to win several awards, including an ICAD - Digital Design Award and a Clio Innovation award. As Tech Director, I led the development of the entire platform, including a webcam-based heart rate monitor that was used to detect users’ heart rates. We filmed a thirty-part orchestra from multiple angles and created a music sequencer that assigned users’ heart rates to instruments and parts of the composition, based on their individual speeds. With every new user who registered on the site, the musical composition grew longer, eventually reaching over seven (7) hours of unique, continuous music.